Head of Marketing

Marketing · Aarhus C, Østjylland
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Take charge of our brand and drive demand by creating awareness of the challenges our customers face, as well as our thoughts on how to solve them.

Do you see an unresolved potential when browsing through the endless grids of products when shopping online? If so, join us and share our vision of challenging the way most webshops are set up today. We believe that every online retailer should be able to attract, inspire and convert shoppers wanting to look around.

We serve the retail industry, helping them turn printed catalogs, in the form of PDFs, into shoppable experiences. Our 15 years of experience and product development allows us to help some of the largest retailers and direct selling brands in the world. In turn, it follows that our focus is on international enterprise companies, with high requirements to our long term investments in branding and thought leadership.

As our Head of Marketing you will spearhead our marketing efforts, as one of our commercial teams, spanning marketing, sales and customer success. You will actively work with your team to create awareness of the challenges our customers face, while strengthening iPaper as a brand and as industry thought leaders. Everything we do is set in motion to ultimately support our inbound sales strategy, the preferred method of buying today, and even more so if we look into the future. While focus is on inbound sales, we also employ strategic sales to enter key markets and to ensure key brands in our portfolio, enabling us to spread our presence even further.


  • Have a background in international B2B marketing.
  • Ideally have retail experience, either from within or in marketing to retail customers.
  • Understand technology and what makes the SaaS business model unique.
  • Support decisions with data when possible, but realize that not all decisions will have data available.
  • Want to see your team thrive and perform to the best of their abilities.
  • Have attention for detail, but don't care for micro management.
  • Are opinionated and not afraid to speak your mind with stakeholders.
  • Acknowledge the difference between being opinionated and being stubborn.
  • Challenge what we do, but commit fully to what we decide.
  • You help the team perform both as a manager, as well as a player.

Key Responsibilities

  • Foster a culture of empowerment, experimentation and success in the team.
  • Continually ensure we have the right people & skills on our team, with fitting role assignments and opportunities for progress.
  • Work together with the team on ongoing operational tasks and ensure that processes and expectations are clear to all.
  • As part of the team, work together with all other departments and ensure that we all act on a common mission, across all teams.
  • Think international in whatever we do. We're from Denmark but we serve the world.
  • Explore options, implement and prioritize our marketing mix across all relevant channels.
  • Create demand for what we do, by generating awareness of the problems we solve.
  • Strengthen our position as thought leaders in the eyes of our potential customers.
  • Continually optimize the customer journey from awareness to lead to SQL.

Key Skills

  • Demonstrable leadership and people management skills. You should be a shining example of leadership for your team, and the company as a whole.
  • Operationally minded and adept at implementing solutions to menial and critical challenges alike. If you can't find a way, you make a way.
  • Proven experience with key online marketing tactics - SEO, PPC, ABM, email, automation, attribution.
  • Ability to plan strategically and to translate that into executable tactics & operations.
  • Possess excellent written and verbal English communication and presentation skills.

The Constellation

Reporting directly to the CEO, you will work with the four-person marketing team, as well as in close collaboration with the other departments, to executive initiatives and set plans in motion.


Though founded in 2006, we've maintained our startup culture. We don't like bureaucracy, we're open, we're inquisitive and we're curious. With 33 employees across 9 nationalities, our corporate language is English and we're heavy users of Slack and Zoom to support our remote employees. At the office, we've got a huge terrace, a grill, a branded foos table, VR, physio, fruit, lunch and a great vibe.

Now, for some extra facts:

  • More than a thousand customers across 60 countries and six continents.
  • More than 100 million monthly end user sessions across our product lines.
  • EU is our largest market, with Latin America being the second largest.
  • Lower than industry average churn rate, though we always strive to improve.
  • Cash flow positive for a decade.
  • Solid YoY growth, in constant search for the hockey stick.


We don't care for resumes or cover letters. Click Apply, give us your name, LinkedIn profile and answer a couple of questions. We'll continue the dialog from there.

When submitting an application, iPaper will process and store your information for up to three months, with the sole purpose of handling your application.

Thank You

Your application was submitted successfully.

  • Location
    Aarhus C, Østjylland
  • Department
  • Employment Type
  • Minimum Experience