Content Marketer

Marketing · Aarhus C, Østjylland
Department Marketing
Employment Type Full-Time
Minimum Experience Experienced

Content marketing is too often reduced to just adding to the pile of company blog articles with the hope of getting more traffic. The new rules of online communication and marketing are being written as we speak. The old school tricks don’t apply anymore. We are looking for a content marketer that wants to break away from content being produced for the sake of it. 


Do you see an unresolved potential when browsing through the endless grids of products when shopping online? If so, join us and share our vision of challenging the way most webshops are set up today. We believe that every online retailer should be able to attract, inspire and convert shoppers wanting to look around.


We serve the retail industry, helping them turn printed catalogs, in the form of PDFs, into shoppable experiences. Our 15 years of experience and product development allows us to help some of the largest retailers and direct selling brands in the world. In turn, it follows that our focus is on international enterprise companies, with high requirements to our long term investments in branding and thought leadership.


As iPaper's content marketer you will work in our four-person marketing team, as well as in close collaboration with the other departments. You strive to create demand for our solutions. Your method is educating and inspiring our target customers about iPaper's value.


We will trust in your gut instincts as a content producer to find the right channels and formats. We rely on your ability as a marketer to test and learn which messaging works best for our audience.



You...


  • are a great communicator and engaging writer
  • believe content is more than just a blog of listicles
  • enjoy playing with words to convey the right message
  • have a commercial mindset, but skip the marketing fluff
  • know how to translate a bundle of features into a consistent value proposition
  • have a flair for social media communication and can strike the right balance between product and culture
  • Can express yourself fluently in English. Your written and oral English is as close to native level as possible


Key Responsibilities


  • Plan, source and produce content that shows our product’s value to our target audience
  • Engage with customers to find and create stories on how they’re using iPaper to inspire shoppers
  • Work together with our other content producers across teams to plan the content calendar
  • Safeguard our writing style and tone of voice across all of our public facing channels
  • Be an active player in and produce content for initiatives launched in the commercial team
  • Take charge of employer branding initiatives to show our company culture to the outside world - especially on social media
  • Own the content on our website and help create new pages together with our designer


Skills that will make you stand out but are not required


  • Retail experience, either from within or in marketing to retail customers
  • Experience with producing or hosting podcasts, webinars or live streams
  • Participated in social selling initiatives on social media from either sales or marketing
  • Successfully ran SEO programs from keyword research to reporting results
  • Experience with B2B marketing 



iPaper


Though founded in 2006, we've maintained our startup culture. We don't like bureaucracy, we're open, inquisitive and curious. With 33 employees across 9 nationalities, our corporate language is English and we're heavy users of Slack and Zoom to support our remote employees. At the office, we encourage getting together on our outdoor terrace for friday drinks, over ordered lunch or during a game of crokinole. 


Some extra facts:


  • More than a thousand customers across 60 countries and six continents.
  • More than 100 million monthly end user sessions across our product lines.
  • The EU is our largest market, with Latin America being the second largest.
  • Lower than industry average churn rate, though we always strive to improve.
  • Cash flow positive for a decade.
  • Solid YoY growth, in constant search for the hockey stick.



Applying


We don't care for resumes or cover letters. Click Apply, give us your name, LinkedIn profile and answer a couple of questions. We'll continue the dialog from there.


When submitting an application, iPaper will process and store your information for up to three months, with the sole purpose of handling your application.

Thank You

Your application was submitted successfully.

  • Location
    Aarhus C, Østjylland
  • Department
    Marketing
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced